1. You can consume it Passively.
Most social media platforms are visual platforms. Social media platforms such as Instagram, Snapchat, Twitter and YouTube rely on static photos, animated GIFS, long-form video, short-form video, temporary content, live videos and also text, this form of content, for the most part, is reliant on the visual aspect. When you choose to consume a video piece of content on social media, let’s say, on YouTube — you have to be actively associated. This implies that you must to see the video. Or, when you scroll down the Instagram feed, you have to see those photos. Audio content is different: You can consume it passively. With audio first content like traditional podcasting or social audio If you are cooking, shopping, jogging or driving your car, you can easily consume the content you don’t have to be actively involved.
This passive audio consumption is exploding exemplified by the exponential growth of the podcasting industry. Global monthly podcast listener figures are forecast to grow more than six-fold, from 287 million in 2016 to 1.85 billion in 2023, according to the Ovum research company. In the United States alone 32% of the population (90 million) listen to a podcast at least once a month and 22% (62 million) listen to podcasts weekly.
2. Audio is the most intimate type of content.
People engage more with audio. Audio, podcasting and now social audio capture attention, the average attention span for video are 8 secs, with the average for podcasts being 30–34 mins, Podcasting is binge-worthy audio. In general audio consumers use headsets to listen to podcasts when not using speakers, this form of listening encourages intimacy with the content creator. Due to this feeling of intimacy listeners build a close relationship with the podcaster this can evoke feelings of friendship which in turn breeds trust. This feeling of trust and kinship is why audio consumers are so open to spreading the message about podcasts.
3. Top social media platforms are embracing Audio.
More and more top social networks are including audio content and blending it into their platforms. Facebook stories will launch a feature in which you can share a voice message if you are camera-shy. And Instagram is giving you the opportunity to share your favourite songs from Spotify to Stories. Companies are so confident that the next big change in social media will be voice dominated that they are spending big. Spotify recently purchased Gimlet media and Anchor two podcasting companies in a deal worth $340 million. Mangrove Capital Partners has stated that Investment in voice start-ups was $786 million in 2019 compared to only $298 million in 2017. This voice investment trend is only set to continue and the voice economy is set to be a trillion-dollar market by 2025.
- Enter the era of audio with LIMOR.
The world is now entering a new era of audio. The mass public can easily consume audio but creating and sharing audio is still very difficult. LIMOR changes all this. LIMOR is the first social audio platform of its kind that puts audio and voice interaction first. LIMOR solves a major problem, it removes the traditional barriers of entry to the audio market often associated with audio and traditional podcast creation. LIMOR removes the need for equipment, editing software and removes the need for a studio. Now your phone is your studio. You can record, edit and share your voice with the world. As LIMOR is a social audio app conversation is key, with LIMOR you can speak directly with your followers via voice in the voice comments section.
Download LIMOR today from the app store or Google play join the conspiracy and speak with the world.
