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Social audio takes the best aspects of social media and combines it with audio and podcasts.
Most of you will have heard of the term “social media”, a phenomenon which has grown to dominate the lives of people across the world. Likewise, in more recent years a lot of you will have heard the term “podcast”, a podcast in layman’s terms is a home made radio show and they have exploded in popularity in the last 2 years. Everyday a new celebrity, sports star, media organisation or business is launching there own podcast series. Podcasts in time may become the new media which dominates your free time.
This “Traditional” Podcast first appeared in 2003, at the time they were expected to be the next big thing. This initial prediction is only now starting to come to fruition 17 years later. There are many reasons for this new revival and explosion of the industry, these include the advancement in accessibility and technology — the smartphone available to you now is more powerful than the desktop computer which was available in the early 2000s. The world Covid lockdown crisis has also aided growth as now more than ever people desperate for distraction are becoming aware of the podcast market both as podcast consumers and as podcast creators.
Another major reason for growth is the podcasters see an avenue to money from podcasting, much like Youtubers but in a less saturated marketplace. According to the fourth annual IAB podcast Advertising Revenue Report prepared by PwC, U.S. podcast advertising revenue is expected to grow 14.7% in 2020 despite the pandemic. As growth continues, the U.S. podcast advertising revenue is expected to hit the $1 billion mark.
Individuals and businesses are also waking up to the fact that there is a new market emerging, the voice market. This voice economy is expected to hit $1 trillion by 2025, the traditional podcast is a great way to start building a presence and sonic identity in this new era of audio.
Social media is something which also started in the mid 2000s and hasn’t looked back since. It may has taken on many different forms over the years be it Myspace, Bebo, Twitter, Facebook, Instagram, Snapchat or most recently Tik Tok and continues to evolve. This is exactly what Limor social audio is, Limor is the next evolution of social media into voice.
Social Audio is a remarkably new term and a completely new genre. Unlike podcasting which is a monologue where the host talks and you listen with no interaction , with social audio the listener can instantly interact and talk dircetly with the podcast creator or “cast” creator via voice comments. This helps to spark real social engagement, real conversations and real relationships. This authenticity can be seriously lacking in other forms of social media.
Social Audio is at the embryonic stage of growth similar to when social media in general first appeared on the scene. As it stands not many people understand or know anything about social audio , which is an exciting new frontier of interaction.
Social audio is the next evolution of social media into voice, and the next evolution of podcasting into a social environment whereby fans can interact and engage with their favourite podcasters via voice and conversation. As the podcast market continues to grow and voice enabled technology becomes more dominant in smart devices and in peoples homes Social Audio will become a real player in the overall social media space.
Explore social audio for yourself now by downloading Limor for free from the App store or google play. Be part of the early stages of Limor and be a first mover in the Social Audio space.
lease let us know what you think of podcasts , the growth of voice technology and voice in social media.
Join the conspiracy and join the conversation.
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